The College of Engineering organized a seminar titled “The Impact of Technology on Social Media,” presented by lecturer. Atheer Ma’ruf Al-Jalabi from the Department of Media and Communication Engineering. The seminar addressed the role of modern technology in shaping public opinion through social media platforms, the analysis of big data, and its impact on improving user experience and studying user behaviors. It also highlighted the use of these platforms in political campaigns, referencing the 2016 U.S. presidential elections as an analytical model. The seminar targeted faculty members and undergraduate and graduate students to familiarize them with the importance of modern communication technologies, in addition to discussing the challenges and opportunities that these platforms provide across various fields.